MCM Urban is your resource for emerging R&B and Hip Hop artists.

Kid Daytona combines all elements of pop musical genres from hip-hop, jazz, r&b, rock to fuse a universal fun sounding vibe of music. Born in Atlanta, Ga, but from Caribbean background, this 24yr old emcee was raised in The Bronx, NY where he discovered his love of music, and hip-hop.

After landing a job hosting MTV2, Amanda Diva began hosting a radio show on SIRIUS, the Hip-Hop Nation Show. She also joined the DJ Drama/Don Cannon/DJ Sense-helmed Aphilliates crew, and published a book of poetry, all before receiving a degree in African-American studies from Columbia University. In 2007 her career took a surprising turn, when she was asked to replace Natalie Stewart of the musical duo Floetry, on tour. December of the same year, Diva released Life Experience the first EP of a trilogy.

In early 2008 Peter Hadar was selected as one of URB Magazine's Next 100 Artists and they named him "the next, next big thing in R&B". He was also featured in Billboard Magazines' "Now Hear This" section, their guide to unsigned bands, and a number of other publications. Hadar's hearty, sultry vocals lace highly synthesized baselines, and speaks to a generation starving for something out of the box. Sidestepping traditional R&B formulas, his work unleashes a new generation of hypnotic energy; often deemed "electronic R&B". This powerhouse is primed for the big leagues.